Alex’s initial subscription-first business was launched in 2010 (a landscape/stock photography website) and he has built brands in the subscription first industry in niches as diverse as e-learning, sales training, marketing, skincare and his most recent ventures, within the watch industry. With over 20 years experience in the marketing and sales world, Alex founded his Zenith Online Marketing agency in 2007 and has gone on to specialize in small business consulting for B2B clients as well as other agencies who contract Zenith for their clients’ marketing needs.

In 2020 he founded one of the larger watch communities in Timepiece Monthly, which offered the watch enthusiast community a range of solutions including a membership/trading platform, mystery watch subscriptions, auctions and a bustling group of over 2500 members. In 2022 he set about launching his latest watch-based, subscription-first Brand, The Keeper Box LLC, which is a luxury-focused watch subscription business, built entirely from the ground up upon the Subbly platform.

As a specialist in startups/product launches, website design, e-Commerce, user flow & conversion strategy, Alex enjoys working hands-on with solopreneurs and larger businesses alike, in building & executing a strategy that works, specific to them and their niche. He is also the “Entrepreneur in Residence” at Susquehanna University, Pennsylvania, mentoring students in their business ideas, competitions and entrepreneurship clubs.

Alex has passions in music, psychology, football (Go BRONCOS!), health/fitness and technology and enjoys long runs with an audiobook.